Tip: Evaluate your sources and your site with Bounce Rate

Of all web analytics metrics, Bounce Rate is perhaps the most universally applicable. Why? Because, unlike the widely-quoted Conversion Rate metric, Bounce Rate doesn't require you to have defined conversion goals. This means you can use it to understand how well virtually any kind of site performs from a marketing standpoint.

If your site conversion rates are low, Bounce Rate can help you understand why. (Read more...)