Reverting Back to Original "Average Time on Site" Calculation Today

We recently introduced a new way of calculating "Average Time on Site" that removed visitors who "bounce" from your website (people who hit one page of your site and then leave). This updated calculation attempted to give you a better idea of how long engaged visitors spend on your website. However, many of you prefer the original calculation: the total time on site for all visits divided by the total number of visits. So today we are changing it back.

Effective immediately, all current and historical Average Time on Site metrics are calculated using the original methodology. This ensures that your data-set is consistent. So if you compare data from today or tomorrow with data from two weeks ago, it will be an apples to apples comparison. (Read more...)