Site Search Now Available

We recently announced several new features. Beginning today, all Google Analytics accounts have access to the first of these features to be released: Site Search. It's currently only available if your language preference is set to English; it will be available in all languages soon.

Google Analytics has always shown you how people search to find your site. With Site Search, you can now see how people search your site once they are already on it. This is a goldmine of information because every time visitors search, they literally tell you in their own words what they are looking for. You'll not only see their initial searches, but how they attempted to refine searches when they didn't find what they were looking for. You'll see which pages they searched from and where they ended up. And you'll see how site search correlates with conversion andecommerce activity. As we beta tested this feature, we became even more convinced of the value of having a search box on a site. (Read more...)