Tip: Evaluate your sources and your site with Bounce Rate

Of all web analytics metrics, Bounce Rate is perhaps the most universally applicable. Why? Because, unlike the widely-quoted Conversion Rate metric, Bounce Rate doesn't require you to have defined conversion goals. This means you can use it to understand how well virtually any kind of site performs from a marketing standpoint.

If your site conversion rates are low, Bounce Rate can help you understand why. (Read more...)

Join us at Searchnomics Tomorrow

If you are anywhere near the San Francisco/San Jose bay area, please join our team at Searchnomics tomorrow, June 27th. The organizers have offered Google Analytics customers passes at a cost of only $100, (Read more...)

Thanks for the Webware 100 Award

We'd like to thank Webware, the users who cast 489,467 votes in this year's Webware 100 Awards, and everyone who helped make Google Analytics a winner! Google was recognized as a winner in 10 categories. Other products in our family that received an award are Google Reader, (Read more...)

You Asked For it, You Got It. New Features Added to Google Analytics

Since releasing the new Google Analytics, we've received repeated requests for specific features. We felt strongly that these features deserved to be incorporated into the product immediately so, as of today, everyone has access to the most requested improvements. We are also removing the beta tag from the new interface and we'd like to remind everyone that the previous version of Google Analytics will be (Read more...)